As DZ & Associates celebrates its 25th year of transforming businesses with customized marketing solutions, we’re showcasing the stories of some of the people and companies Dana and her team have partnered with over the years.
A Family Business Soars to New Heights with Strategic Marketing Support
For nearly five decades, Banker Insulation has built a reputation as a trusted, family-owned provider of insulation, and more recently, fireplaces, and rain gutters throughout Arizona and New Mexico. Founded by Gary Banker in 1977, the business has weathered industry changes, remaining steadfast in its commitment to quality workmanship and exceptional customer service.
Searching for a Marketing Partner
In 2018, Banker Insulation was introduced to Dana Zurbuchen, the founder of DZ & Associates, through the National Insulation Contractors’ Exchange (NICE). “We were looking for a marketing partner that could help us grow and adapt to the constantly evolving landscape,” said Scott Petre, Banker Insulation’s Chief Operating Officer. They chose DZ & Associates.
DZ & Associates has played a vital role in Banker Insulation’s continued success. They have brought more leads and good insight as to what works and what doesn’t, according to Petre. Specific initiatives, such as better SEO and pay per click, have yielded the most significant results.
Elevating Banker’s Brand Image
“Our old web consultant was fine with the status quo and did not change with the times. DZ&A fixed that”, Petre noted. Dana and her team have brought a level of professionalism, creativity, and innovation that has truly elevated Banker Insulation’s brand image that they have found “on point and up to date.”
One of the standout moments in Banker’s partnership with DZ & Associates was their initial decision to work with Dana and her team. “Once we made the decision to move our service it has been all positive from there”, Petre said.
Adapting and Thriving in a Changing Industry
As consumer behaviors and technological advancements continue to shape the industry, DZ & Associates has proven skilled at adjusting Banker’s marketing strategies. “They have been very quick to explain the changes and adapt”, Petre shared. As a result, Dana and her team have brought new insights to Banker Insulation and helped them better understand the constantly changing marketplace.
What Petre values most about working with DZ & Associates is their leadership team. “The leadership is passionate and engaged”, he said. And it’s that level of commitment and expertise that has set them apart over their twenty-five-year history.
A Partnership Built on Trust
Looking ahead, Petre and the Banker Insulation leadership team are confident that DZ & Associates will continue to support and elevate their position in the market. “We expect to make better decisions based on their advice”, he said.
As Banker Insulation celebrates forty-seven years of service, the company’s partnership with DZ & Associates remains strong. Together, through good communication, knowledge, and a good understanding of the insulating industry, Dana and her team have built a relationship that will undoubtedly continue to drive Banker Insulation to new heights for many more years to come.
